People love to watch live performances on the internet, especially when they were recorded professionally and sound great. We all know how disheartening it is to watch a bootleg of your show shot on an iPhone. It's also a great way to get bookings, widen your fan base and get more people down to your gigs. Recording live performances requires a higher budget than music videos because there are many more cameras, camera operators, and a sound guy recording multitrack for a later mix and master.
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